Adrian Babb

Peterborough Embankment

Brand & Identity

I was asked to create a logo and brand guidelines for a community consultation programme in Peterborough. The brief was to create something clean, eye catching and uncluttered. The finished logo represents a simplified cross section of Peterborough Embankment, with the embankment itself on the left and the water on the right. While also highlighting the conversation between residents and the council with the use of speech bubble style iconography.