Adrian Babb

Roman Way

Brand & Identity

As part of a wider team I was asked to create a name and identity for a proposed Taylor Wimpey housing development. The proposed development site contained ruins of an old Roman Road that ran through the site the in a north-south direction. As a result I came up with an idea that referenced the Roman heritage of the proposed site, and worked it up into a finished design using the letterforms R&W to refer to the name Roman Way.